presents

An evening with Jim Keyes, to benefit the students served by the Authentic Leadership Foundation.

Monday, december 8, 2025, @ 7 PM CST

VENUE forty|50 
4050 Belt Line Rd, Addison, TX 75001

EARLY BIRD DISCOUNT AVAILABLE FOR A LIMITED TIME

We Look Forward to Seeing You There!

Register Now
Sponsorships

Your Speaker & Authentic Leader Award Recipient

The Authentic Leader Award was created to encourage our youth, educators, and adults by identifying practical examples of the leaders we are able to build with our our Principled Decision-Making (PDM) Training.

James W. Keyes

The Authentic Leadership Foundation is proud to honor Jim Keyes with our 2025 Authentic Leader Award, and present him as your keynote speaker.

Jim Keyes is known internationally as a transformative business and social innovator whose career spans leadership at two Fortune 500 companies—7-Eleven and Blockbuster. Today, he chairs Key Development LLC, guiding ventures in technology, aerospace, and education while championing lifelong learning as the key to personal and societal freedom. A best-selling author (Education Is Freedom: The Future Is in Your Hands), Keyes founded the nonprofit Education Is Freedom, which has raised more than $450 million to help students pursue college and career success. A licensed pilot for over 40 years, he is also an accomplished sculptor, painter, and musician. His leadership on numerous civic and academic boards, including Columbia Business School and the Dallas Symphony Orchestra, reflects his enduring belief that education, creativity, and compassion are the engines of progress for both individuals and communities.

Event Agenda

Dress: Business Casual

TIME

ACTIVITY

6:00

Sponsor/VIP Reception

  • Check in begins
  • Mingling with Jim Keyes
  • Preview of talk

7:00

  • Doors open for all guests

  • Heavy hors d'oeuvres and beverages served

7:45

Program Begins - ALF Authentic Leader Award

8:00

KEYNOTE: Jim Keyes

8:45

Live Auction; Live Ask

Registration / Attendance Options

Monday, December 8, 2025, 7 PM CST

NOTE: All button links below will take you to the Murad Event Portal - choose "Purchase Tickets & Add-ons" from the menu to the right of the page for desktop, or in the top drop down menu on mobile.

$1,150

Early Bird Discounted Price (will soon increase to $1,350)

Table Host

Table Host Members receive 10 seats to the Authentic Leadership Foundation - Bring Out the Greatness! event which begins at 7:00 PM.

In gratitude, you'll be recognized by the Authentic Leadership Foundation.

$250
Premium (VIP) Admission

This ticket includes the VIP pre-event reception with the keynote speaker, which begins at 6:00 PM - Early Bird Discount (price increases to $275 soon!)

$115
Standard Admission

1 admission to BRING OUT THE GREATNESS! Doors open at 7:00 PM.

Early Bird Discount (price increases to $135 soon!)

$100
Ticket Donation

This is an opportunity to buy a ticket for someone who otherwise would not be in a position to go. 

Sponsorship Opportunities

With multiple admissions with each level, sponsors may invite other people who they believe would be highly interested in learning about and supporting the mission of the Authentic Leadership Foundation.

NOTE: All button links below will take you to the Murad Event Portal - choose the "Sponsorships" button to choose from the various levels.

CO-PRESENTING Sponsor
$25,000

Named Co-Presenting Sponsor for 2025 Bring-Out the Greatness! Gala Fundraiser & 2026 Rise to Greatness! Executive Forum:

  • 10 VIP admissions (premium table) to the 2025 Bring-Out the Greatness! Gala Fundraiser on December 8, 2025 (includes VIP sponsor reception with keynote speaker)
  • Four seats at private breakfast with the speaker on Tuesday morning, December 9th.
  • 5 VIP admissions (premium table) to the 2026 Rise to Greatness! Executive Forum on September 10, 2026
  • The opportunity to introduce your organization and the keynote speaker at both events
  • Path to Greatness training (Fundamental, Enhanced, and Advanced training) for up to 10 people, $30,000 value
  • Enhanced
  • logo and/or name inclusion in both digital and print media (includes website, FB & Linked-In social media posts, onsite signage)

If you are unable to attend the event, sponsor the event by making a donation at this level.

GOLD Sponsor
$10,000

Named Gold Sponsor for 2025 Bring-Out the Greatness! Gala Fundraiser & 2026 Rise to Greatness! Executive Forum:

  • 8 VIP admissions (premium table) to the 2025 Bring-Out the Greatness! Gala Fundraiser on December 8, 2025 (includes VIP sponsor reception with keynote speaker)
  • Two seats at private breakfast with the speaker on Tuesday morning, December 9th.
  • 5 VIP admissions (premium table) to the 2026 Rise to Greatness! Executive Forum on September 10, 2026
  • Path to Greatness training (Fundamental, Enhanced, and Advanced training) for up to 5 people, $15,000 value
  • logo and/or name inclusion in both digital and print media (includes website, FB & Linked-In social media posts, onsite signage)

If you are unable to attend the event, sponsor the event by making a donation at this level.

SILVER Sponsor
$5,000

Named Silver Sponsor for 2025 Bring-Out the Greatness! Gala Fundraiser & 2026 Rise to Greatness! Executive Forum:

  • 4 VIP admissions (at a premium table) to the 2025 Bring-Out the Greatness! Gala Fundraiser on December 8, 2025 (includes VIP sponsor reception with keynote speaker)
  • 5 VIP admissions (premium table) to the 2026 Rise to Greatness! Executive Forum on September 10, 2026
  • Path to Greatness training (Fundamental, Enhanced, and Advanced training) for up to 2 people, $6,000 value
  • logo and/or name inclusion in both digital and print media (includes website, FB & Linked-In social media posts, onsite signage)

If you are unable to attend the event, sponsor the event by making a donation at this level.

BRONZE Sponsor
$2,500

Named Silver Sponsor for 2025 Bring-Out the Greatness! Gala Fundraiser & 2026 Rise to Greatness! Executive Forum:

  • 2 VIP admissions (at a premium table) to the 2025 Bring-Out the Greatness! Gala Fundraiser on December 8, 2025 (includes VIP sponsor reception with keynote speaker)
  • One seat at private breakfast with the speaker on Tuesday morning, December 9th.
  • 5 VIP admissions (premium table) to the 2026 Rise to Greatness! Executive Forum on September 10, 2026
  • Path to Greatness training (Fundamental, Enhanced, and Advanced training) for 1 person, $3,000 value
  • logo and/or name inclusion in both digital and print media (includes website, FB & Linked-In social media posts, onsite signage)

If you are unable to attend the event, sponsor the event by making a donation at this level.

The Venue

VenueForty | 50

4050 Belt Line Rd, Addison, TX 75001

About the Authentic Leadership Foundation

The Authentic Leadership Foundation (ALF) is a personal growth platform focused on youth & young adults with the goal of building stronger leaders at scale.

IN OTHER WORDS...we offer a training path & community of support for educators to help youth with the crisis so many face of not knowing who they are and that they were made to be great and set the world on fire.

We invite you to learn more about the Foundation, and join us on the evening of December 8, 2025!

Partial background image credit: Dim Hou from Pixabay