In our Trainings we are very specific about the definitions of the WORDS we use. And I personally had a small revelation to this reality working on another project. I recently engaged an outsourcing group to assist me with the integration of a new marketing automation platform (it’s a specialty of theirs). One of the key functions of marketing automation is EMAIL of course.
But, beyond that, there are many kinds of “email,” and each form has its specific uses and set up requirements, not to mention compliance restrictions. If you make a mistake, you could be labeled a spammer, and unable to send email, so clarity on terms is very important. But every platform has its own vocabulary; what one system may refer to as COLD EMAIL, another may refer as something else.
So as I engaged this group with their first task, I found myself focusing first on getting my vocabulary right.
Yes, indeed this is a point we have shared in previous posts, and will continue to. Why? It’s crucial. TRUTH depends upon it today more than ever. Have you not noticed how language itself has been under assault in all areas of our culture, to undermine Truth?
To defend and advance Truth, one of the approaches we take to “prime” new friends is introduce key words, and their meanings. Today, we’d like to introduce FIVE of them, and have some fun doing it. These are FIVE WORDS that can help change the world. To learn them, we invite you to quick, simple and fun word match game (link below).
This article was last modified on May 7, 2024 .
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At dinner one night, my son couldn’t stop talking. In an attempt to teach him a lesson, I shared a simple truth: the less you talk, the smarter people think you are. Years later, I was reminded of that wisdom when a colleague was described as someone who “talks the least, yet says the most.” Humility isn’t about having all the answers—it’s about knowing when to speak and when to listen.
Read MorePerfect timing is never by accident. When Jeanne forwarded a Weekly Truth email to her son, she had no idea it would provide exactly the guidance he needed at a crucial moment. Read how a timely message—and a structured decision-making tool—helped him navigate a difficult workplace challenge with confidence and clarity.
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