Made for Greatness
A Case for Support for the First Phase
of the Authentic Leadership Foundation’s “Campaign Towards Greatness”
in our Young People, and a Nation Reborn
“The world offers you comfort.
But you were not made for comfort.
You were made for greatness.”
- Pope Benedict XVI
The Crisis of Our Times
History shows us that liberation of a people is never the hardest part—rather it is formation of people. When Moses led the Israelites out of Egypt, the Exodus was the beginning, not the end. The real challenge came after, of “...getting Egypt out of the Israelites,” which required forty years of wandering, purification, and the rise of a new generation capable of entering the Promised Land.
In much the same way, our world today is experiencing collapse—not just of institutions, but of meaning itself. False idols of consumerism, secularism, technocracy, and materialism are failing. Economic instability, political distrust, and cultural fragmentation expose the fragility of systems that were never built on the rock of truth.
The symptoms are visible everywhere:
Rising crime and violence destabilizing communities.
Deadly drugs like fentanyl claiming thousands of young lives.
A diminished work ethic and loss of civic responsibility.
A culture of narcissism and distraction, hard-wired into daily life through smartphones.
Education systems that deconstruct more than they build.
The fastest-growing “faith” in America being no faith at all.
These realities reflect more than just a social downturn. They mark a deeper moral and spiritual crisis—a desert moment for our culture.

With Our Kids Trapped in the Middle…
The cultural desert we find ourselves in is not abstract—it shows up in the lives of our young people in measurable and heartbreaking ways. Since 2010, national surveys reveal:
- Anxiety is soaring among young adults. Its prevalence has increased by 92% among ages 18–25 and 62% among ages 26–34, while older generations show little or no increase.
- Teens are losing their sense of meaning. A growing percentage of U.S. high school seniors agree that “Life often seems meaningless,” with especially sharp increases since 2015—most dramatically among girls.
- Major depression is climbing at alarming rates. Cases have risen by 145% among girls and 161% among boys in just over a decade.
- The trend is generational. Older adults report little change or even decline in anxiety, underscoring the unique vulnerability of today’s youth.
These sobering realities reveal the cost of a culture that has lost its bearings. A generation is being formed without anchors in truth, family, or faith, and the results are written across their faces in anxiety, despair, and a desperate hunger for purpose.

Our Solution: The Path to Greatness
The Authentic Leadership Foundation (ALF), a 501(c)(3) organization, exists to show both students and educators how to discover their individual path to greatness. We believe that every person is made for greatness—and that with guidance, formation, and community support, they can live integrated lives that fully realize their God-given gifts.
How do we define greatness?
- A path paved with principled decisions, strong character, and clarity of personal mission.
- This Path integrates and supports continuous growth in three dimensions:
- Professional – getting schoolwork and future preparation right.
- Spiritual – grounding one’s life in faith and meaning.
- Personal – developing character, discipline, and self-knowledge.
Integration elevates academic, spiritual, and personal development, leading to Authentic Leadership—greatness or integritas—which is the hallmark of an integrated life.
How the Program Works
Through Path to Greatness training (delivered by each school’s teachers), students engage in a structured process built around three ideals:
- Making principled decisions.
- Building strong character.
- Developing and executing a unique mission of service.
These ideals give deeper meaning to faith and work, provide new ways of optimizing performance, and unlock an internal wellspring of motivation. Backed by contemporary neuroscience research, the program infuses these ideals into the daily academic, athletic, and service work of schools.
Educators receive a train-the-trainer program and an ongoing community of support, equipping them to guide students in discovering and living their Path to Greatness.
Benefits for Schools
Schools that adopt the program differentiate themselves in the marketplace. They become communities where:
- Students learn to integrate faith, academics, athletics, and service.
- Donors, parents, and educators are drawn to a mission that emphasizes wholeness.
- Graduates emerge equipped to lead integrated lives marked by purpose and service.

Evidence in Action: Bishop Dunne Catholic School
Our Lighthouse Partnership with Bishop Dunne Catholic School in Dallas demonstrates the program’s impact. As President Gabe Moreno explains:
“At Bishop Dunne, our mission is to ignite purpose in students and unlock their potential. The Authentic Leadership Foundation’s framework gives students the language, model, and virtues to discover their purpose and live it out fully.”
Graduates leave Bishop Dunne prepared to make principled decisions, build character strength, and live out their unique mission with confidence in their God-given gifts.
“Common good! You need to make sure that whatever decisions that you make, you have to involve the common good of everybody else and of yourself. You need to make sure that your decisions are respectful to the parties that it involves, and also yourself. Every decision is about choices. Choices determine the decisions you make and the decisions you make, determine your character.”
—Michaela (a Sophomore at Bishop Dunne Catholic School)
The Process: From Design to Growth
ALF supports schools through a comprehensive design, training, and support process for both educators & students:
- Growth Assessments
- Planning for Growth
- Program implementation with accountability
- Results measurement
Support is delivered through content creation, peer review, training, community-building events, and ongoing digital engagement via our IntegratedLife.Network platform.
Investment and Sustainability
To date, more than $200,000 in direct investment and $750,000 in in-kind contributions have built the foundation: curriculum, training, program processes, and technology backbone.
Phase 1 Goal $600k: Secure the resources to reach more students and scale for growth.
Phase 2 - Goal $6 million: By 2033: 30 schools, 12,000 students engaged annually, with 3,000 graduating each year as Authentic Leaders equipped to live integrated lives of greatness.

Path Toward Sustainability
As referenced in the Budget Snapshot addendum, the Authentic Leadership Foundation’s financial roadmap demonstrates a deliberate progression from early-stage investment to full sustainability by 2032.
Program Growth
- Expansion from three schools in 2025 to 30 schools by 2032, with total student engagement growing from 200 in 2024 to 12,000 in 2032.
- By 2032, each grade level (freshman through senior) will be fully represented, with 3,000 students per class.
Revenue Evolution:
- Initial years rely heavily on contributed income and fundraising events (e.g., Bring Out the Greatness! annual event, conferences, sponsorships).
- School program revenue grows rapidly, with student licensing fees becoming the anchor stream—scaling to $3 million annually by 2032.
- By 2032, total revenue reaches $3.08 million, with the balance between philanthropy and earned income ensuring long-term viability.
Expense Structure
- Early years lean on in-kind services and interim leadership roles.\By 2026–27, staffing expands strategically: President/CEO, COO, CFO, program directors, and support staff.
- School program expenses rise proportionately with growth, reaching $240,000 by 2032.
- Total expenditures match revenues each year, ensuring balanced operations and disciplined scaling.
Sustainability by 2032
- By the ten-year mark, ALF’s budget demonstrates a fully mature financial model:
> Broad school adoption driving consistent earned revenue.
> Professional staffing structure in place, replacing interim/volunteer reliance.
> Contributed income and events continue but serve as supplemental rather than primary drivers. - The model reflects mission-driven scalability: every additional school strengthens the balance sheet and deepens cultural impact.
In short: the budget shows a measured runway from dependence on donor contributions toward a self-sustaining ecosystem where school partnerships and licensing fees provide the financial backbone by 2032. This structure lays the foundation not just for growth, but also for building an endowment and long-term cultural impact.
A Time of Purification and Opportunity
Unless the Lord builds the house, those who build it labor in vain.
—Psalm 127:1
Our Constitutional Republic, remarkable as it is, was “made only for a moral and religious people” as John Adams wrote. It cannot sustain a society that has lost its virtue.
As our nation experiences a rebirth, focused on personal liberty, responsibility and a return to the Constitutional principles that are the seeds of greatness, the growth of this “nation reborn” will depend upon the character and virtues of the next generation.
God often allows old forms to die so that new life can emerge. Just as Israel needed a generation purified in the wilderness, we stand at the threshold of history, awaiting younger, better-formed generations—rooted in God, family, and the foundational principles of human dignity and ordered liberty.
A question before us: will we look back longingly at “Egypt,” or move forward in faith as a Promised Land generation, ready to rebuild with courage and conviction?
With this question in mind, we invite you to join us on this Campaign Towards Greatness. With your partnership, we can expand this transformative program, reach more students, and build a generation of leaders who know who they are and they were made to be great.
ADDENDUM I: Budget Snapshot

ADDENDUM II: Why $600,000? Why Now?
As we enter the first public phase of MADE FOR GREATNESS, we are setting a Phase One objective of $600,000, to be announced publicly in early December 2025. This announcement will be made only after securing a significant base of pledges—our target is at least $250,000 committed before going public. Campaign best practices dictate that a campaign must already be well underway, with 30–50% of the goal pledged, before it is announced to the broader community.
The Phase One goal has been carefully designed to:
- Lay the foundation for operational stability. Certain core elements of staffing and infrastructure need to be in place for the Foundation to sustain growth:
> Director of schools
> Curriculum development
> Scaling Training Access - Provide a steady monthly base of support. With a proposed three-year pledge structure (36 months), $600,000 in commitments translates into more than $16,000 in monthly recurring income, creating predictability as we scale.
- Fund a comprehensive feasibility study. A crucial next step is to commission a professional feasibility study (estimated cost: $50,000) to assess the Foundation’s capacity to achieve a $6 million campaign within the next three-to-five years. This will determine how we position ourselves for long-term sustainability and impact.
In short, the Phase One $600,000 goal is not arbitrary. It is the minimum necessary to stabilize operations, prove momentum, and position the Foundation for transformational growth. It is the critical first step on the path toward sustainability by 2032—and toward building an endowment that will secure the mission for generations to come.
ADDENDUM III: Organizational Structure

APPENDIX IV: Giving Table

ADVANCE PHASE (Major Gifts)
PUBLIC PHASE
