Mission is caught as much as it’s taught.
Too many organizations regard training as an event—a PowerPoint, a guest speaker, a manual, a few onboarding checklists. But if we’re serious about building cultures of mission, then formation must replace orientation.
To form people for mission, we have to do more than transfer knowledge. We must awaken conviction, which means forming not just hands to do the work, but hearts to believe in it.
The truth is, even the most talented team members will plateau if no one is speaking to the deeper parts of them:
- Their character.
- Their purpose.
- Their internal “why.”
This isn’t just about morale or motivation. It’s about preparing people to make principled decisions when it matters most—especially when the rules aren’t clear, or the stakes are high.
In our best moments, mission doesn’t ask us just to execute tasks. Rather, it demands that we to carry something higher—and pass it on.
That’s why great leaders don’t just run meetings. Instead, they mentor others to eventually take their place; they model the example; they form others to carry on the mission with a shared purpose.
It’s also why your training strategy should reflect the same questions we ask in life and faith:
- Who am I becoming?
- And who are we forming in our care?
When we build a system that forms character—not just competence—we prepare people not just to do the work, but to carry the mission forward.



