May 9

Success Through Cultural Strategy | WT #51


The key to improvement in any area of life is taking deliberate action. Consider the example of someone who wanted to strengthen their bond with their spouse. By initiating a consistent weekly date night, this individual has successfully fortified their relationship over 14 years. The same principle applies to organizations aiming to boost the execution of their strategies—focus on nurturing a strong company culture.

By embracing culture, you can strengthen your organization’s performance.

Leveraging Culture for Strategic Success:

To effectively capitalize on organizational culture for better strategic execution, it’s vital to integrate a cultural strategy within your overall plan. Here’s a straightforward four-step process to accomplish this (per the illustration above):

  1. Identifying Cultural Strengths and Weaknesses: Begin by posting two flip chart sheets on the wall and inviting team members to list factors that contribute to or detract from your organization’s culture.
  2. Voting on Key Cultural Elements: Distribute adhesive dots to your team and ask them to vote on the most crucial item to address, whether it’s a strength to be leveraged or a weakness to be overcome. This approach ensures everyone’s perspective is considered when determining priorities.
  3. Developing the Cultural Strategy: The item receiving the most votes becomes the focal point of your cultural strategy. Ensure that this essential aspect is incorporated into your operational strategies, resulting in a comprehensive plan that encompasses both culture and business.
  4. Implementation and Monitoring: Put your cultural strategy into action alongside other operational strategies, and consistently evaluate its impact on overall performance. Regular assessments enable organizations to refine their approach and make necessary adjustments to maintain progress.

Incorporating a cultural strategy into an organization’s overall plan not only enhances strategy execution but also fosters a more dynamic and supportive work environment. By identifying, prioritizing, and addressing key cultural factors, organizations can unlock their team’s full potential and achieve remarkable success. By focusing on culture, you can pave the way for a thriving organization that exceeds expectations.

About the author 

Darren Smith

Darren Smith is Co-Founder of the Authentic Leadership Institute. He is a native Texan and a graduate of Dallas Jesuit and Texas A&M University. Over the past 25 years, Darren has visited 35 countries and led 100 strategy programs. He and his wife have five children.


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