September 6

Your Business Aim Isn’t Profit; It’s a Full LIFE


We were taught to focus on profit as the measure of success. The reality is, we know plenty of people who are successful and not satisfied with their lives. Wouldn’t you agree that fullness is the true measure of success?

A full life is serving our purpose as we all know. What we may not all realize, is that serving our purpose can make us wealthy like Walt Disney or impoverished like St. Mother Teresa. Both led full lives.

Profit is a desired outcome of doing business; but is it the purpose? How do we reset our aim to focusing on purpose – what leads to a full life, and greater satisfaction? Aim and shoot for being a super successful spouse, parent, friend, community member and spirit-filled person – and a LEADER.

Your business aim isn’t profit: it’s a full LIFE. And your profits—in all forms—will soar.

About the author 

Darren Smith

Darren Smith is Co-Founder of the Authentic Leadership Institute. He is a native Texan and a graduate of Dallas Jesuit and Texas A&M University. Over the past 25 years, Darren has visited 35 countries and led 100 strategy programs. He and his wife have five children.


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