The image you see is a rendition of a famous, possibly mythical, ad from explorer Ernest Shackleton. It sought men for a hazardous Antarctic journey, offering ‘small wages, bitter cold, and constant danger.’ While the ad’s authenticity remains uncertain, its message symbolizes authentic leadership—honesty, resilience, and the pursuit of greatness. This parallels what may be the most successful ‘sales pitch’ in history, when Christ said, “Deny yourself, take up your cross and follow Me.”
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